2019 Marketing Research Symposium
April 26, 2019

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2019's INVITED TALKS                                                                              REGISTER NOW         

  Three leading scholars share their latest research on consumer decision-

  making and marketing in innovation and technology mediated contexts.

Gina O'Connor

Professor of Innovation Management, Babson College (MA)

Talk: ''Corporate Entrepreneurship for Strategic Renewal"

Adrian Ward

Assistant Professor of Marketing, University of Texas at Austin

Talk: '"Supernormal: New Technology and Old Cognitive Systems"

Juliana Schroeder

Assistant Professor, Management

Haas School of Business

University of California at Berkeley

Talk: '"How Communication Technology is Changing Social Life"


We are again offering the opportunity to present a poster of your working research in the afternoon session. 

New this year: CASH awards for Best Posters

1st prize = $500; 2nd = $300, 3rd = $200.

Click here for information.

Join us at the Lazaridis School on Friday, April 26

for a day of new research perspectives and networking 

with faculty, PhD students and invited practitioners.



                                                                                                WILFRID LAURIER UNIVERSITY     Waterloo | Brantford | Kitchener | Toronto